kahani — Get Found. Get Chosen.
The UK's first Generative Engine Optimisation (GEO) framework for hospitality and themed attractions.
kahani is the only framework that helps AI recommend you, and humans love you. Built for hospitality and themed attraction brands that need to win the next search era. We combine technical AI visibility strategy with bold storytelling, world-building, and tone of voice design — so your brand is easier for AI to understand, and far more compelling for guests to choose.
Built by AWC, where creative imagination meets AI-enabled search strategy.
The shift is already here
The £560 billion global hospitality market is being reshaped by AI-powered search. Over 50% of travellers now use AI tools to plan trips and choose where to stay, eat, and visit. Brands that are not structured for AI legibility risk becoming invisible — not because they lack quality, but because AI cannot read, interpret, or recommend them.
The kahani framework
kahani combines Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) with world-building, narrative neuroscience, and tone of voice design. The framework has three pillars:
- Get Found — Technical AI visibility: structured data, entity mapping, and content architecture that makes your brand legible to AI search engines.
- Get Chosen — Creative storytelling: brand worlds, distinctive tone of voice, and narrative frameworks that make guests choose you over competitors.
- Stay Remembered — Ongoing strategy: content systems, measurement, and iteration that keep your brand recommended over time.
Meet the founder — Neely Khan
A storyteller who blends human creativity and AI search strategy with astonishing ease.
A story fanatic, a Cambridge-educated writer, and to people's amusement, a rollercoaster nerd. Neely has a sharp eye for what makes people care; and take action. Before launching kahani through her agency, AWC, Neely developed her craft across spoken word, fiction, academic writing, journalism, business books, film school, and television — including BBC Doctors and Maverick Television of Channel 4.
She has spoken on stages worldwide about the power of story in an AI-enabled world from London to Miami, Barcelona, Genoa, Sofia, and Dubai — and has partnered with renowned brands including Cheval Collection, Dishoom, and YO!
Today, Neely and her team help hospitality and themed attraction brands become easier for AI to recommend, without losing originality, atmosphere, and the emotional pull that make people choose them in the first place.
Frequently asked questions
- Who is kahani for?
- kahani is built for hospitality and themed attraction brands that want to be more visible in AI-powered search without becoming bland in the process.
- What is GEO?
- GEO stands for Generative Engine Optimisation. It is the work of making your brand more legible, quotable, and recommendable in AI search. For hospitality and themed attractions, that means stronger stories, clearer signals, and better structured content, so when someone asks an AI where to stay, eat, or spend the day, your brand has a better chance of showing up for the right reasons.
- How important is showing up in AI search right now?
- Increasingly important. More people now ask AI tools where to stay, what to do, and which brands to trust before they ever click a traditional result.
- Do you use AI to create content?
- Everything we create for clients is human-made. We may occasionally use AI tools to support research or workflow, but never without your knowledge and permission, and never as a substitute for thinking, taste, or original craft.
- Is it just copy you do?
- No. Story can take many forms: written copy, film, video, audio, messaging, brand worlds, and campaign thinking. kahani is brought to you by AWC, so you are working with a wider creative team, not just a copy desk.
- Do you offer SEO as well?
- Yes. GEO and SEO are related, but they are not the same thing. We have in-house SEO specialists and can scope SEO support alongside kahani where it is useful.
- Where are you based?
- We are headquartered in the Malvern Hills, UK, and work with clients across the UK and internationally.
- How do you charge?
- Fairly, and in plain English. Most clients work with us on a retainer, though project work is possible where it makes sense.
An industry first advantage
For hospitality and themed attraction brands, getting found only counts when you're getting chosen, too.