kahani, GEO Content and Storytelling Agency for Hospitality and Themed Attraction Brands
Get Found. Get Chosen.™
The only framework combining AI visibility strategy with creative storytelling for hospitality and themed attraction brands.
kahani helps hospitality and themed attraction brands get visible where AI recommends, tell stories humans remember, and drive bookings that keep repeating. We combine Generative Engine Optimisation (GEO) with world-building and tone of voice design.
Built by AWC, where creative imagination meets AI-enabled search strategy. Headquartered in the Malvern Hills, UK, working with clients in the UK and internationally. All proposals and invoices are in British pounds (GBP).
What kahani delivers
- AI strategy: Get visible where AI recommends. Structured data, entity mapping, and content architecture that makes your brand legible to AI search engines like ChatGPT, Claude, Gemini, Copilot, and Perplexity.
- Brand storytelling: Tell stories humans remember. Brand worlds, distinctive voice, and narratives that make guests choose you.
- Commercial impact: Drive bookings that keep repeating. Measurable outcomes tied to visibility, engagement, and revenue.
The evidence: search behaviour has already changed
- £560B of consumer spend will flow through AI tools by 2028 (Source: McKinsey & Company).
- 50% of brand consumers already use AI-powered search today (Source: McKinsey & Company).
Guests and visitors are already defaulting to ChatGPT, Claude, Gemini, Copilot, and Perplexity to research where to stay, what to do, and which brands feel worth trusting.
So, how does kahani work?
Every engagement starts with the kahani prelude, a fixed £995 diagnostic that shows you what AI currently says about your brand and where the story falls short. From there you take one door or both. AI Visibility makes you findable. Story World Building makes you worth choosing.
The work is scoped to your brand, run by a senior team on a monthly rhythm, and within six months you'll see it in bookings, sales, and revenue, without sounding like every other hospitality and themed attraction brand.
Most agencies do one half. Search specialists get you seen and leave you sounding like everyone else. Brand studios hand you a beautiful story nobody ever finds. kahani keeps both under one roof, because being visible and forgettable helps no one, and neither does being unforgettable and invisible.
What kahani sells
Three services, all quoted in British pounds. The Prelude is a fixed fee. Story World Building and AI Visibility are scoped per engagement once we understand the brief.
The Prelude, £995, two-week diagnostic
Before we build anything, we work out what needs building. Includes:
- Visibility read across ChatGPT, Gemini, Claude, and Perplexity
- Story and tone of voice review, benchmarked against your competitive set
- Two to three sample content pieces rewritten in your voice
- A 60-minute working session with our founder and senior team
- Fee credited back in full if you continue with kahani within 30 days
Story World Building: get chosen
The work that gives a brand a world to live in, and the reason a guest picks you over the place next door. Includes:
- Brand story and positioning: the central idea and the proof that holds it up
- Verbal identity and tone of voice: how the world sounds, with worked examples
- Narrative IP and world building: original fiction, characters, mythology, naming systems
- Copy and content: websites, campaigns, long-form editorial, email, brochures, social
- Scripts and screen: film, video, podcast, and experiential scripts
- Experience and activation: guest touchpoints, in-venue storytelling, objects, signage, team rituals
AI Visibility: get found
The work that makes a brand legible to the systems now doing the recommending. Includes:
- AI visibility audits across ChatGPT, Gemini, Claude, Perplexity, and Copilot
- GEO strategy: the recommendation territory you can realistically own
- Entity and semantic strategy: structured data, consistent naming, clean relationships
- Website and content architecture built for retrieval
- GEO content: pages, FAQs, editorial, and reference assets written around real query territory
- Authority and recommendation signals: citations, listings, editorial, and third-party mentions
- AI visibility tracking: monthly prompt-level reporting on where you appear and how you are described
Get Found. Get Chosen.™, the kahani framework
AI Visibility gets you found. Story World Building gets you chosen. Taken together they form the only integrated GEO and storytelling framework of its kind in the UK, delivered by one senior team with joint reporting across both halves of the work.
Mini projects
We occasionally take on smaller or one-off projects at our discretion. These are scoped and priced separately, just ask.
Meet the founder, Neely Khan
A storyteller who blends human creativity and AI search strategy with astonishing ease.
A story fanatic, a Cambridge-educated writer, and to people's amusement, a rollercoaster nerd. Neely has a sharp eye for what makes people care and take action. Before launching kahani through her agency, AWC, Neely developed her craft across spoken word, fiction, academic writing, journalism, business books, film school, and television, including BBC Doctors and Maverick Television for Channel 4.
She has spoken on stages worldwide about the power of story in an AI-enabled world, from London to Miami, Barcelona, Genoa, Sofia, and Dubai, and has partnered with renowned brands including Cheval Collection, Dishoom, and YO! Today, Neely and her team help hospitality and themed attraction brands become easier for AI to recommend, without losing originality, atmosphere, and the emotional pull that make people choose them in the first place.
Connect with Neely on LinkedIn.
The team
Diverse agency talent, so we suit any brief.
- Cas Majid, CEO, Wow Group of Companies (our umbrella agency)
- Mathilde Sutto, Head of UX and Design
- Den Yates, Director of Sales & Business Development
Iconic brands that trust kahani
Experience across hospitality, luxury stays, food, and experience-led brands, including Dishoom, Cheval Collection, Abode Luxury Rentals, and YO! Sushi.
Frequently asked questions
- Who is kahani for?
- kahani is built for hospitality and themed attraction brands that need to be found, understood, and chosen in a world where people are asking AI tools what to book, visit, eat, watch, and experience next.
- What is GEO, in plain English?
- GEO stands for Generative Engine Optimisation. It is the work of making your brand easier for AI tools to understand, trust, quote, and recommend. For us, that means clearer positioning, stronger stories, useful content, and better signals across the places AI systems learn from.
- Why is GEO important for hospitality and themed attraction brands?
- Because guests and visitors do not always start with Google anymore. They ask AI tools for the best family day out near them, the most memorable hotel for a weekend away, the theatre show worth booking, or the restaurant that feels special but not stuffy. If your brand is unclear, thin, or forgettable online, AI has less reason to surface you.
- How is GEO different from SEO?
- SEO helps people find you through search engines. GEO helps AI tools understand and recommend you in generated answers. They overlap, but they are not the same job. SEO is often about ranking pages. GEO is also about whether your brand is clear, credible, distinctive, and useful enough to be included in the answer at all.
- What makes kahani different from a normal SEO or copywriting agency?
- Most agencies separate search visibility from brand story. kahani brings them together. We look at what AI can find, what humans can feel, and what your brand needs to say so it becomes more recommendable without becoming generic.
- What does the full kahani framework include?
- The framework has two halves. AI Visibility covers how findable and how well understood you are across AI search, from entity and structure work through to content built for retrieval and monthly tracking. Story World Building covers the reasons people choose you, from positioning and tone of voice through to narrative IP, content, scripts, and guest experience. Run together, they are Get Found. Get Chosen.
- Can GEO actually help people choose us, not just find us?
- That is the point. Being found is not enough if the answer makes every hotel, attraction, venue, or experience sound the same. kahani works on the language, proof, narrative, and content depth that help your brand feel like the obvious choice.
- Do you use AI to create client content?
- No client copy is handed over to AI and passed off as craft. We may use AI tools for research or workflow support, but only with your knowledge and permission. The thinking, writing, structure, and taste come from people.
- Is it just website copy?
- No. Story can show up in website copy, landing pages, podcast scripts, film and video scripts, campaign ideas, editorial content, guest journeys, pitch decks, and brand messaging. You are working with the wider kahani team, not a copy desk.
- Do you work with brands outside the UK?
- Yes. kahani is based in the UK, with headquarters in the Malvern Hills, and works with hospitality, leisure, culture, and themed attraction brands in the UK and internationally.
- How do you charge for kahani?
- Most brands begin with the Prelude, a fixed £995 two-week diagnostic. After that, Story World Building and AI Visibility are scoped around the work your brand actually needs, as a monthly engagement or a defined project. Every proposal and invoice is in British pounds (GBP).
An industry first advantage
For hospitality and themed attraction brands, getting found only counts when you're getting chosen, too. Want to talk about GEO, storytelling, or the full kahani framework? Visit Get in Touch or email neely@artwork-creative.com and tell us what you are looking for.
From the library (to read)
A thoughtful corner for reports, essays, and practical perspective.
Proof of the kahani Get Found. Get Chosen. framework in action. Real client results, methodology, and measured AI visibility.
By Neely Khan, July 2026
A twelve-month brand storytelling project for Abode Luxury Rentals. kahani wrote a set of original fictional lores, one for every home in the collection, giving the brand a point of difference that competitors cannot imitate. Nothing like this has been done before in the vacation rental industry, a first-of-its-kind approach to narrative IP as brand strategy in luxury hospitality.
The brief
Abode Luxury Rentals is an established, successful vacation rental company with a strong portfolio of homes. Founders Rachel and Rob Alday came to kahani with a rare admission. They wanted a little more soul. A point of difference that competitors could not imitate. Something that would make the brand fundamentally uncopyable.
Our research showed why the challenge mattered. Around 2.4 million short-term rental listings are active in the United States, and between 10 and 20 percent of them describe themselves as luxury or luxe. That is roughly 240,000 to 480,000 properties using the same positioning strategy. The word had become baseline, not premium. Better photography would not fix it. Neither would more cinematic video. Abode needed a better story.
The idea: the lores
We looked outside the vacation rental sector for inspiration and kept returning to two examples. The Significant Objects experiment, which proved that fictional stories increased the resale value of everyday items by 2,700 percent. And Dishoom, the UK restaurant group that writes a fictional founding myth for every new cafe, and grew sales from £10m to £137m between 2014 and 2024. kahani wrote the story for Dishoom Battersea in 2023.
For Abode, we proposed something the vacation rental industry had not done before. Every home in the portfolio would receive its own original fictional lore. Not a founding story on an About page, but a piece of narrative IP tied to that specific house. A talking fox. A magic moon. A mother who kept the buttons. An unusual man rumoured to be a set of triplets. Each lore lives in the world: on the website, in the physical home, in the objects guests touch and the notes they read on arrival. Story as strategy, not decoration.
What kahani delivered
- A new brand positioning strategy built on original narrative IP.
- A tone of voice and content approach that flows through the website, communications, and marketing.
- Individual fictional lores for the homes in the collection, each tied to the character and setting of that specific property.
- Physical activations of each lore inside the home, so guests encounter the story whether or not they read the copy before booking.
- A values and morals framework, so the imaginative work stays grounded in what the brand stands for.
Why it works for GEO
Language models learn the shape of emotion. When hundreds of thousands of listings all sound the same, LLMs have nothing distinctive to attach a recommendation to. Original story, written with specific characters, places, and objects, gives a brand a semantic footprint that generic copy cannot. The Abode Lores give every home a unique, retrievable identity in both human memory and machine interpretation. This is the Get Found. Get Chosen. framework applied at brand and property level rather than page level.
Read the full Abode Lores white paper online | Visit abodeluxuryrentals.com
By Neely Khan, July 2026
A proven Get Found. Get Chosen. case study. Four months after launch, Amari Villa is being recommended by ChatGPT, Claude, and Gemini for luxury family villas in Kefalonia, including a #3 ranking in ChatGPT's top 10 for family-friendly private villas in or near Kefalonia.
The brief
Amari Villa is a five-bedroom private villa in Spartia, Kefalonia, owned and directly managed by UK hosts. It sleeps nine, sits meters from the beach, and is built for multigenerational families, with cot, highchair, gated pool, private garden, and direct owner management.
The owners came to kahani with a clear challenge. Their old website was doing the villa no favours in the new landscape of AI-led travel search. Guests are no longer only scrolling through ten blue links. They are asking ChatGPT, Claude, and Gemini to recommend the right villa for their family. Amari Villa needed to be surfaced in those answers, and it needed to feel like a place worth choosing when it was.
kahani rebuilt amarivilla.com as a story-led website designed for both human experience and AI interpretation, using the Get Found. Get Chosen. framework.
The approach: Get Found. Get Chosen.
The framework has three pillars. Every decision on the Amari Villa site was tested against all three.
- Generative Engine Optimisation (GEO): structured, descriptive language written so LLMs can accurately extract who the villa is for, where it is, and what makes it different.
- Storytelling: a voice that reads like a home, not a listing. Copy that speaks to multigenerational families, slow mornings by the pool, walks to the beach, and kitchen dinners with grandparents.
- Semantic clarity: consistent naming and clear entity references, including Amari Villa, Spartia, Kefalonia, and Greece, so AI systems associate the brand with the right queries.
The results, four months after launch
Amari Villa ranked #3 in ChatGPT's top 10 when asked: "Can you recommend the best family-friendly private villas in or near Kefalonia?"
Amari Villa is now consistently surfaced across ChatGPT, Gemini, and Claude for luxury family villa queries in Kefalonia, family-friendly villas in Kefalonia, luxury stays near the sea, and multi-generational holiday homes in Greece.
Why the site is performing inside AI systems
- Structured, descriptive language that supports accurate extraction by LLMs.
- Alignment with guest intent across family, location, and experience.
- Specific detail, including bedroom count, gated pool, cot and highchair, and direct UK hosts, that enables accurate referencing without hallucination.
- A tone that retains personality while remaining clear to machine interpretation.
What this proves
The Amari Villa case is a working, measurable example of the Get Found. Get Chosen. framework in action for a hospitality brand. It shows that when a website is written and structured with both humans and language models in mind, an independent, owner-managed villa can compete for attention with much larger platforms and be recommended directly to the guests it was built for.
View the full Amari Villa report online
By Neely Khan, March 2026
LLMs are not replacing good copy. They are revealing just how powerful it has always been. This article explores the patterns beneath AI language models and why emotionally precise storytelling is now more important than ever for hospitality and attraction brands.
There's something curiously amusing about the current discourse around artificial intelligence. We're told, often with great urgency, that writing must now be optimised for machines. And yet, beneath all this noise, something far more interesting is happening. Large language models aren't replacing the need for good copy. They're, quite unintentionally, revealing just how powerful it has always been.
Language, Patterns, and the Illusion of Understanding
LLMs don't understand language the way humans do. As described in Attention Is All You Need (Vaswani et al., 2017), these systems operate through pattern recognition across vast corpora of text. They predict what comes next based on probability, not lived experience. And with this, something remarkable emerges. Because human language is patterned not only structurally, but emotionally, these models begin to approximate meaning. They recognise that certain phrases tend to co-occur with certain sentiments. In other words, LLMs learn the shape of emotion. They can't feel it. But they can follow its contours.
Emotion, Pattern, and the Human Brain
Human beings aren't as spontaneous as we like to believe. Emotional responses follow patterns. Antonio Damasio's work in Descartes' Error demonstrates that emotion is deeply tied to decision-making. We don't choose in spite of feeling. We choose because of it. Lisa Feldman Barrett's research on constructed emotion suggests that emotions aren't fixed reactions, but predictions shaped by past experience and context. When a guest reads about a hotel, a restaurant, or a theme park, they're not simply processing information. They're recognising patterns that tell them how they'll feel.
Writing with Emotional Precision and Structural Clarity
For writers in hospitality and themed attractions, this creates a rare opportunity. It's now possible, and increasingly necessary, to write in a way that serves both audiences at once. Consider the difference between "A luxury hotel in the countryside, perfect for relaxation" and "A countryside hotel designed for light mornings and unhurried evenings, where guests wake to birdsong, walk through private woodland, and return to fireside dining shaped by the seasons." The second description does more than embellish. It introduces emotional precision. Greater alignment between language and intent leads to higher visibility in AI-generated recommendations, shorter decision journeys, increased direct bookings, and stronger pricing confidence.
The Curious Power of Fiction in Brand Storytelling
One of the most underappreciated tools in this landscape is fiction. Roland Barthes, in Mythologies, explores how societies construct meaning through stories that feel larger than reality. Walter Fisher's Narrative Paradigm suggests that people evaluate stories based on coherence and fidelity. Language models, in their own way, reward coherence as well. They surface what can be followed.
The Misunderstanding of "Writing for AI"
Writing solely for machines tends to produce language that's technically clear but emotionally hollow. Writing solely for humans, without structural consideration, can lead to beautiful obscurity. The future sits between the two. This is evident in the continued success of experience-led brands. Dishoom builds entire cafes around layered fictional and historical narratives. Disney continues to invest heavily in narrative immersion across its parks. Airbnb has long emphasised belonging and lived experience over transactional accommodation. These brands don't treat storytelling as decoration; they treat it as infrastructure.
On Craft, Integrity, and the Role of the Writer
If machines can generate language, what becomes of the writer? The answer, reassuringly, isn't disappearance. It's responsibility. Good writing, by contrast, compounds.
Returning to First Principles
Aristotle's ethos, pathos, and logos still apply. Humans remain creatures of emotion, pattern, and story. The difference now is that our words are interpreted twice. Once by the person who feels them, and once by the system that decides whether they're worth showing. The most effective hospitality brands of the next decade won't be those that produce the most content. They'll be those that write with intention, with emotional precision, with structural clarity. Because the question is no longer whether your story is compelling. It's whether your story can be followed.
By Neely Khan, March 2026
What happens when 280 experience economy leaders gather inside a Science Museum to ask the biggest question of our time: how do you build meaningful worlds in an age of AI?
InnovateX, hosted by industry trade body Experience UK, gathered over 280 operators, creators, and suppliers from the experience economy for a day of insights, inspiration, and networking at the Science Museum's IMAX Theatre in London.
Opening Keynote: The Economics of Experience
The conference began with an excellent keynote from Sir Chris Bryant, MP, (Minister for Trade at the Department for Business and Trade). "There's a third industrial revolution which has happened, and it's about experiences."
Narrative Gravity: How Attractions Shape Entire Tourism Ecosystems
David Nouaille of Puy du Fou UK discussed the British expansion of the celebrated French historical theme park. The project aims to create a cultural flagship capable of strengthening the wider tourism economy of Oxfordshire. The development is expected to generate more than 8000 jobs. Attractions of this scale operate as gravitational centres: they draw visitors into a narrative world so compelling that the surrounding region becomes part of the story itself.
Immersive Worlds
Matt Stubbs from Little Lion Entertainment, the creative company behind several of the UK's most successful immersive attractions, spoke about gamified theatre and the origins of The Crystal Maze Live Experience, Chaos Karts, and the Pac-Man Live Experience. The visitor, rather than being the spectator, is the star.
When Retail Spaces Become Experience Destinations
Graham MacVoy of Wake the Tiger and Rachel Belam of Unibail-Rodamco-Westfield discussed an upcoming project at Westfield to bring Europe's largest immersive arts experience into a shopping centre.
AI and the Voice of the Past
Kelly Boosey and Dominique Bouchard discussed their joint case study for Leeds Castle and 1956 Individuals: an AI reconstruction of Queen Eleanor of Castile, a 13th century queen conversing with visitors in a 21st century castle via large language models.
Reimagining Hidden Infrastructure
James Loxton's presentation discussed a highly anticipated new tourist attraction in London inside the former Kingsway Exchange Tunnels, a mile-long labyrinth of underground passageways nearly 100-feet beneath the streets of London.
How Intelligent Is AI Intelligence?
Roger Highfield OBE, Science Director at Science Museum Group, described LLMs as "stochastic parrots" and emphasised that AI tools are best used to improve a human experience, not replace the human element altogether.
Story and Economic Value
Neuroscientists have long understood that the brain processes narrative differently from raw information. Story provides the structure that allows fragments of experience to settle into memory. In a world where "Stories rule the world" (as once claimed by Plato), getting found is not the same as getting chosen.
Closing Reflection
The experience economy stands at a fascinating moment of convergence. AI is reshaping how visitors discover places, while the experiences themselves continue to remind us that what people ultimately purchase are not features, but memories.
January 2026 · Powered by AWC & kahani
Find out exactly what it takes for LLMs to recommend your brand to your ideal guests and visitors, and for those people to actually choose you for your story.
We've laid it out in delightful detail in the free GEO Copywriting Report. Learn how to transform beige, flavourless words into copy that LLMs like ChatGPT can easily retrieve, and human beings will emotionally connect with (and thereby, spend money with).
This report covers: How search behaviour has changed and what to expect in 2026. How LLMs like ChatGPT, Claude, and Gemini interpret intent, language patterns, recurrent copy themes, word choice, and syntax. The 4 copy principles that boost AI visibility. How to lead with storytelling and why AI search tools are longing for a compelling narrative.
Read the GEO Copywriting Report online
Contact
Email: neely@artwork-creative.com
Headquarters: Wyche Innovation Centre, Upper Colwall, Malvern, WR13 6PL, United Kingdom.
Follow: Instagram | LinkedIn
Connect with founder Neely Khan: LinkedIn
Privacy Policy
kahani (built by AWC, Artwork Creative Ltd) respects and values the privacy of all customers and suppliers. We only collect personal data once a business relationship has been established, and only for the purpose of carrying out our contractual duties. Data collected may include name, email address, telephone number, business name, and job title.
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For subject access requests or questions about your data, contact: neely@artwork-creative.com or write to Wyche Innovation Centre, Upper Colwall, Malvern, WR13 6PL.
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