kahani, GEO Content and Storytelling Agency for Hospitality and Themed Attraction Brands
Get Found. Get Chosen.™
The only framework combining AI visibility strategy with creative storytelling for hospitality and themed attraction brands.
kahani helps hospitality and themed attraction brands get visible where AI recommends, tell stories humans remember, and drive bookings that keep repeating. We combine Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) with world-building and tone of voice design.
Built by AWC, where creative imagination meets AI-enabled search strategy. Headquartered in the Malvern Hills, UK, working with clients in the UK and internationally. All proposals and invoices are in British pounds (GBP).
What kahani delivers
- AI strategy: Get visible where AI recommends. Structured data, entity mapping, and content architecture that makes your brand legible to AI search engines like ChatGPT, Claude, Gemini, Copilot, and Perplexity.
- Brand storytelling: Tell stories humans remember. Brand worlds, distinctive voice, and narratives that make guests choose you.
- Commercial impact: Drive bookings that keep repeating. Measurable outcomes tied to visibility, engagement, and revenue.
The evidence: search behaviour has already changed
- £560B of consumer spend will flow through AI tools by 2028 (Source: McKinsey & Company).
- 50% of brand consumers already use AI-powered search today (Source: McKinsey & Company).
Guests and visitors are already defaulting to ChatGPT, Claude, Gemini, Copilot, and Perplexity to research where to stay, what to do, and which brands feel worth trusting.
So, how does kahani work?
We look at the gap between how your brand wants to be understood and how AI, search engines, and potential guests currently interpret it. Then we close that gap with strategy, story, and content.
1. Diagnose: find out what AI can see
We audit how AI tools describe your brand, what they miss, who they recommend instead, and which signals are helping or holding you back.
2. Define: decide what you should be known for
We sharpen your positioning, proof points, tone of voice, and story architecture so your brand is easier to understand and harder to confuse with everyone else.
3. Build: turn it into content that travels
We create the pages, scripts, messages, and content assets that give people something to choose and give AI something useful to cite.
How much does kahani cost?
Three retainer packages designed around the way hospitality and themed attraction brands actually grow. Pick a single workstream, or take the full framework, the only one of its kind in the UK. All prices in GBP.
Found, £2,200 per month (minimum 4-month engagement)
AI visibility for hospitality brands. Includes:
- AI visibility audit across ChatGPT, Gemini, Claude, Perplexity, and other LLMs
- Entity and brand mapping for AI search engines
- Structured data and schema implementation guidance
- GEO and AEO content architecture for your website
- Optimisation of key pages for AI retrieval and citation
- Monthly visibility reporting with prompt-level tracking
- Recommendations for ongoing AI search performance
Chosen, £1,995 per month (minimum 3-month engagement)
Storytelling that makes guests pick you. Includes:
- Brand narrative and story platform development
- Tone of voice guidelines and verbal identity system
- Storytelling content for website, campaigns, and channels
- Long-form copywriting (web pages, articles, brochures)
- Short-form copywriting (social, email, ads)
- Scripts for podcasts, video, and film
- Ongoing creative consultancy with the kahani team
- Quarterly story reviews to keep the narrative sharp
Found & Chosen, £3,500 per month (minimum 4-month engagement)
The full kahani framework. The only framework of its kind in the UK. Includes:
- Everything in Found and everything in Chosen
- Integrated GEO and storytelling roadmap
- Senior strategic lead across both workstreams
- Joint reporting on AI visibility and brand engagement
- Priority access to the wider kahani team
- Quarterly strategy sessions with the founder
Required for all engagements: the kahani prelude, £995
Every kahani engagement begins with a prelude session: a focused discovery and audit that maps where your brand currently sits across AI search and storytelling, and points to where it should go next. You receive a full audit, a written report with prioritised recommendations, and a working session with our team to align on direction before any retainer begins.
Mini projects
We occasionally take on smaller or one-off projects at our discretion. These are scoped and priced separately, just ask.
Meet the founder, Neely Khan
A storyteller who blends human creativity and AI search strategy with astonishing ease.
A story fanatic, a Cambridge-educated writer, and to people's amusement, a rollercoaster nerd. Neely has a sharp eye for what makes people care and take action. Before launching kahani through her agency, AWC, Neely developed her craft across spoken word, fiction, academic writing, journalism, business books, film school, and television, including BBC Doctors and Maverick Television for Channel 4.
She has spoken on stages worldwide about the power of story in an AI-enabled world, from London to Miami, Barcelona, Genoa, Sofia, and Dubai, and has partnered with renowned brands including Cheval Collection, Dishoom, and YO! Today, Neely and her team help hospitality and themed attraction brands become easier for AI to recommend, without losing originality, atmosphere, and the emotional pull that make people choose them in the first place.
Connect with Neely on LinkedIn.
The team
Diverse agency talent, so we suit any brief.
- Cas Majid, CEO, Wow Group of Companies (our umbrella agency)
- Mathilde Sutto, Head of UX and Design
- Den Yates, Director of Sales & Business Development
Iconic brands that trust kahani
Experience across hospitality, luxury stays, food, and experience-led brands, including Dishoom, Cheval Collection, Abode Luxury Rentals, and YO! Sushi.
Frequently asked questions
- Who is kahani for?
- kahani is built for hospitality and themed attraction brands that need to be found, understood, and chosen in a world where people are asking AI tools what to book, visit, eat, watch, and experience next.
- What is GEO, in plain English?
- GEO stands for Generative Engine Optimisation. It is the work of making your brand easier for AI tools to understand, trust, quote, and recommend. For us, that means clearer positioning, stronger stories, useful content, and better signals across the places AI systems learn from.
- Why is GEO important for hospitality and themed attraction brands?
- Because guests and visitors do not always start with Google anymore. They ask AI tools for the best family day out near them, the most memorable hotel for a weekend away, the theatre show worth booking, or the restaurant that feels special but not stuffy. If your brand is unclear, thin, or forgettable online, AI has less reason to surface you.
- How is GEO different from SEO?
- SEO helps people find you through search engines. GEO helps AI tools understand and recommend you in generated answers. They overlap, but they are not the same job. SEO is often about ranking pages. GEO is also about whether your brand is clear, credible, distinctive, and useful enough to be included in the answer at all.
- What makes kahani different from a normal SEO or copywriting agency?
- Most agencies separate search visibility from brand story. kahani brings them together. We look at what AI can find, what humans can feel, and what your brand needs to say so it becomes more recommendable without becoming generic.
- What does the full kahani framework include?
- The full framework brings together Found, Chosen, and Story. Found maps how visible you are in AI and search. Chosen strengthens the reasons people and machines should trust you. Story turns that thinking into richer copy, scripts, campaigns, and content across the channels that matter.
- Can GEO actually help people choose us, not just find us?
- That is the point. Being found is not enough if the answer makes every hotel, attraction, venue, or experience sound the same. kahani works on the language, proof, narrative, and content depth that help your brand feel like the obvious choice.
- Do you use AI to create client content?
- No client copy is handed over to AI and passed off as craft. We may use AI tools for research or workflow support, but only with your knowledge and permission. The thinking, writing, structure, and taste come from people.
- Is it just website copy?
- No. Story can show up in website copy, landing pages, podcast scripts, film and video scripts, campaign ideas, editorial content, guest journeys, pitch decks, and brand messaging. You are working with the wider kahani team, not a copy desk.
- Do you work with brands outside the UK?
- Yes. kahani is based in the UK, with headquarters in the Malvern Hills, and works with hospitality, leisure, culture, and themed attraction brands in the UK and internationally.
- How do you charge for kahani?
- Fairly, and in plain English. Most clients work with us on a retainer, though project work is possible where it makes sense. All proposals and invoices are in British pounds (GBP).
An industry first advantage
For hospitality and themed attraction brands, getting found only counts when you're getting chosen, too. Want to talk about GEO, storytelling, or the full kahani framework? Visit Get in Touch or email neely@artwork-creative.com and tell us what you are looking for.
From the library (to read)
A thoughtful corner for reports, essays, and practical perspective.
By Neely Khan, March 2026
LLMs are not replacing good copy. They are revealing just how powerful it has always been. This article explores the patterns beneath AI language models and why emotionally precise storytelling is now more important than ever for hospitality and attraction brands.
There's something curiously amusing about the current discourse around artificial intelligence. We're told, often with great urgency, that writing must now be optimised for machines. And yet, beneath all this noise, something far more interesting is happening. Large language models aren't replacing the need for good copy. They're, quite unintentionally, revealing just how powerful it has always been.
Language, Patterns, and the Illusion of Understanding
LLMs don't understand language the way humans do. As described in Attention Is All You Need (Vaswani et al., 2017), these systems operate through pattern recognition across vast corpora of text. They predict what comes next based on probability, not lived experience. And with this, something remarkable emerges. Because human language is patterned not only structurally, but emotionally, these models begin to approximate meaning. They recognise that certain phrases tend to co-occur with certain sentiments. In other words, LLMs learn the shape of emotion. They can't feel it. But they can follow its contours.
Emotion, Pattern, and the Human Brain
Human beings aren't as spontaneous as we like to believe. Emotional responses follow patterns. Antonio Damasio's work in Descartes' Error demonstrates that emotion is deeply tied to decision-making. We don't choose in spite of feeling. We choose because of it. Lisa Feldman Barrett's research on constructed emotion suggests that emotions aren't fixed reactions, but predictions shaped by past experience and context. When a guest reads about a hotel, a restaurant, or a theme park, they're not simply processing information. They're recognising patterns that tell them how they'll feel.
Writing with Emotional Precision and Structural Clarity
For writers in hospitality and themed attractions, this creates a rare opportunity. It's now possible, and increasingly necessary, to write in a way that serves both audiences at once. Consider the difference between "A luxury hotel in the countryside, perfect for relaxation" and "A countryside hotel designed for light mornings and unhurried evenings, where guests wake to birdsong, walk through private woodland, and return to fireside dining shaped by the seasons." The second description does more than embellish. It introduces emotional precision. Greater alignment between language and intent leads to higher visibility in AI-generated recommendations, shorter decision journeys, increased direct bookings, and stronger pricing confidence.
The Curious Power of Fiction in Brand Storytelling
One of the most underappreciated tools in this landscape is fiction. Roland Barthes, in Mythologies, explores how societies construct meaning through stories that feel larger than reality. Walter Fisher's Narrative Paradigm suggests that people evaluate stories based on coherence and fidelity. Language models, in their own way, reward coherence as well. They surface what can be followed.
The Misunderstanding of "Writing for AI"
Writing solely for machines tends to produce language that's technically clear but emotionally hollow. Writing solely for humans, without structural consideration, can lead to beautiful obscurity. The future sits between the two. This is evident in the continued success of experience-led brands. Dishoom builds entire cafes around layered fictional and historical narratives. Disney continues to invest heavily in narrative immersion across its parks. Airbnb has long emphasised belonging and lived experience over transactional accommodation. These brands don't treat storytelling as decoration; they treat it as infrastructure.
On Craft, Integrity, and the Role of the Writer
If machines can generate language, what becomes of the writer? The answer, reassuringly, isn't disappearance. It's responsibility. Good writing, by contrast, compounds.
Returning to First Principles
Aristotle's ethos, pathos, and logos still apply. Humans remain creatures of emotion, pattern, and story. The difference now is that our words are interpreted twice. Once by the person who feels them, and once by the system that decides whether they're worth showing. The most effective hospitality brands of the next decade won't be those that produce the most content. They'll be those that write with intention, with emotional precision, with structural clarity. Because the question is no longer whether your story is compelling. It's whether your story can be followed.
By Neely Khan, March 2026
What happens when 280 experience economy leaders gather inside a Science Museum to ask the biggest question of our time: how do you build meaningful worlds in an age of AI?
InnovateX, hosted by industry trade body Experience UK, gathered over 280 operators, creators, and suppliers from the experience economy for a day of insights, inspiration, and networking at the Science Museum's IMAX Theatre in London.
Opening Keynote: The Economics of Experience
The conference began with an excellent keynote from Sir Chris Bryant, MP, (Minister for Trade at the Department for Business and Trade). "There's a third industrial revolution which has happened, and it's about experiences."
Narrative Gravity: How Attractions Shape Entire Tourism Ecosystems
David Nouaille of Puy du Fou UK discussed the British expansion of the celebrated French historical theme park. The project aims to create a cultural flagship capable of strengthening the wider tourism economy of Oxfordshire. The development is expected to generate more than 8000 jobs. Attractions of this scale operate as gravitational centres: they draw visitors into a narrative world so compelling that the surrounding region becomes part of the story itself.
Immersive Worlds
Matt Stubbs from Little Lion Entertainment, the creative company behind several of the UK's most successful immersive attractions, spoke about gamified theatre and the origins of The Crystal Maze Live Experience, Chaos Karts, and the Pac-Man Live Experience. The visitor, rather than being the spectator, is the star.
When Retail Spaces Become Experience Destinations
Graham MacVoy of Wake the Tiger and Rachel Belam of Unibail-Rodamco-Westfield discussed an upcoming project at Westfield to bring Europe's largest immersive arts experience into a shopping centre.
AI and the Voice of the Past
Kelly Boosey and Dominique Bouchard discussed their joint case study for Leeds Castle and 1956 Individuals: an AI reconstruction of Queen Eleanor of Castile, a 13th century queen conversing with visitors in a 21st century castle via large language models.
Reimagining Hidden Infrastructure
James Loxton's presentation discussed a highly anticipated new tourist attraction in London inside the former Kingsway Exchange Tunnels, a mile-long labyrinth of underground passageways nearly 100-feet beneath the streets of London.
How Intelligent Is AI Intelligence?
Roger Highfield OBE, Science Director at Science Museum Group, described LLMs as "stochastic parrots" and emphasised that AI tools are best used to improve a human experience, not replace the human element altogether.
Story and Economic Value
Neuroscientists have long understood that the brain processes narrative differently from raw information. Story provides the structure that allows fragments of experience to settle into memory. In a world where "Stories rule the world" (as once claimed by Plato), getting found is not the same as getting chosen.
Closing Reflection
The experience economy stands at a fascinating moment of convergence. AI is reshaping how visitors discover places, while the experiences themselves continue to remind us that what people ultimately purchase are not features, but memories.
January 2026 · Powered by AWC & kahani
Find out exactly what it takes for LLMs to recommend your brand to your ideal guests and visitors, and for those people to actually choose you for your story.
We've laid it out in delightful detail in the free GEO Copywriting Report. Learn how to transform beige, flavourless words into copy that LLMs like ChatGPT can easily retrieve, and human beings will emotionally connect with (and thereby, spend money with).
This report covers: How search behaviour has changed and what to expect in 2026. How LLMs like ChatGPT, Claude, and Gemini interpret intent, language patterns, recurrent copy themes, word choice, and syntax. The 4 copy principles that boost AI visibility. How to lead with storytelling and why AI search tools are longing for a compelling narrative.
Read the GEO Copywriting Report online
Contact
Email: neely@artwork-creative.com
Headquarters: Wyche Innovation Centre, Upper Colwall, Malvern, WR13 6PL, United Kingdom.
Follow: Instagram | LinkedIn
Connect with founder Neely Khan: LinkedIn
Privacy Policy
kahani (built by AWC, Artwork Creative Ltd) respects and values the privacy of all customers and suppliers. We only collect personal data once a business relationship has been established, and only for the purpose of carrying out our contractual duties. Data collected may include name, email address, telephone number, business name, and job title.
Under the GDPR, you have the right to access, rectify, or delete your personal data, restrict its processing, or object to its use. Personal data is kept for a minimum of 6 fiscal years for legal accounting purposes.
For subject access requests or questions about your data, contact: neely@artwork-creative.com or write to Wyche Innovation Centre, Upper Colwall, Malvern, WR13 6PL.
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